Visual Identity Systems
Poster Designs
Project Overview
A future visual identity case study for a Scotland-based business, structured to show strategy, design process, brand system, mockups and final outcome.
Design Process
Brand strategy, logo design, visual system, applications, refinement and delivery.
Typography
Strong display type supported by a clear, practical text system for brand applications.
Colour Palette
Deep black, warm neutral, muted green and accent red details.
Final Outcome
A practical identity system designed to build recognition across print, digital and social media.





