Visual Identity Systems

Poster Designs

Project Overview

A future visual identity case study for a Scotland-based business, structured to show strategy, design process, brand system, mockups and final outcome.

Design Process

Brand strategy, logo design, visual system, applications, refinement and delivery.

Typography

Strong display type supported by a clear, practical text system for brand applications.

Colour Palette

Deep black, warm neutral, muted green and accent red details.

Final Outcome

A practical identity system designed to build recognition across print, digital and social media.